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Sponsor Velorosa

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Join Velorosa in Empowering Women through Cycling!

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Who We Are

Velorosa was founded in 2007 and has been a part of the Des Moines and Iowa cycling community for 17 years.  Led by a core board of 5 team members, we promote women in cycling and engage in community outreach activities aligned with our mission and vision.

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Velorosa's Mission & How You Can Help

Velorosa is a women-only cycling team founded to encourage, nurture, teach, and challenge women to embrace cycling and community engagement. Your sponsorship fuels our mission.

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What We Do

Our team members ride socially, for fun and fitness as well as taking it to the next level with various forms of racing.  We are also volunteers at local races, support running events, participate in trail maintenance, support Urban Bicycle Food Ministries, organize an annual Sip & Swap to raise funds for the Ragbrai Dream Team, and partner with organizations like Hope for Justice and Break the Cycle to use our voices and bikes to fight human trafficking. Here are a few highlights of the philanthropic efforts made by our team members in 2023 we're especially proud of;


  • 400 hours of "women-powered" volunteer hours at various events and supporting many charitable organizations.

  • $3,000+ raised through Sip & Swap Benefitting UBFM & Dream Team

  • $11,000 raised by Velorosa women riding for Break the Cycle/Hope for Justice

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Where Has Your Logo & Velorosa Been Seen In 2023

This has been a year to remember for sure, with 130 women of Velorosa proudly wearing the team and our sponsor logos.  We have been on the move! Here's where Velorosa has been spotted:


  • Weekly team training rides every Monday May - September

  • Monthly Social Rides to Sponsors & Points of Interest

  • Racing in local time trials, gravel races across the Midwest, Ragbrai (of course) numerous charity rides, community bike rides, and even across the US, from sea to shining sea in just over 10 days!

  • Standing on over a dozen podiums, including the first American overall in the Race Across America.

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Let's Keep Pedaling Together


We'd like to have your support and ask you to partner with us in 2024. It's through the generosity of your sponsorship that we're able to make an impact in women's cycling and the community around us.

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Sponsorship Details

Sponsorship minimum ask is  $275 for 2024, with opportunities for additional contributions. In addition to our gratitude and team patronage, sponsor benefits include:

  • Logo placement on jersey & apparel.

  • Logo and acknowledgement on team website, and social media.

  • Event collaboration & promotion as requested.

  • 1 free club membership for 2024

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How To Sponsor

Please respond by December 10.  To streamline the process please use our online form (link below) with convenient payment options like PayPal or Venmo. If those methods don't work for you simply select the "alternate payment method" option and a member of our board will contact you to make other arrangements.  To be included on the 2024 kit and jerseys we ask for commitment no later than December 21.

Again, thank you for empowering women and supporting the Velorosa Cycling Team's journey!

The Velorosa Cycling Team & Board

2024 Velorosa Board

Rose Willey-Farver - President

Barb Bremner  - Vice President

Deanne Herr - Treasurer

Krystyn Williams - Secretary

Kelli O'leary - Representative At Large

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